È con un viaggio a ritroso attraverso la storia che Heineken iniseme a PUBLICIS ITALIA lancia la nuova campagna globale per la sua birra 0.0. Per brindisi all’insegna dell’inclusione.
Un film nei formati 74, 30 e 15 secondi accompagnato da contenuti social, banner, Ooh, Btl e merchandising con una pianificazione che include dall’Australia al Brasile, Usa ed Europa, Italia compresa.
CREDITS:
HEINEKEN
- DIRECTOR GLOBAL HEINEKEN BRAND: Bram Westenbrink
- HEINEKEN COMMUNICATION DIRECTOR: Daniela Iebba
- HEINEKEN GLOBAL COMMUNICATIONS MANAGER: Guilherme De Marchi Retz
- HEINEKEN DIGITAL DIRECTOR: Rob van Griensven
- HEINEKEN GLOBAL DIGITAL PRODUCTION MANAGER: Bram Reukers
PUBLICIS ITALY/LE PUB
- GLOBAL CHIEF CREATIVE OFFICER PUBLICIS WW: Bruno Bertelli
- CHIEF CREATIVE OFFICER: Cristiana Boccassini
- CHIEF CREATIVE OFFICER: Mihnea Gheorghiu
- GLOBAL EXECUTIVE CREATIVE DIRECTOR: Milos Obradovic
- GLOBAL CREATIVE DIRECTOR: Sandra Bold
- ART DIRECTOR SUPERVISOR: Marie Poumeyrol
- ART DIRECTOR: Alex Eftimie
- ART DIRECTOR: Victor Lopez
- SENIOR COPYWRITER: Rux Drilea
- GLOBAL STRATEGY DIRECTOR: Natasha Wallace
- GLOBAL STRATEGY DIRECTOR: James Moore
- GLOBAL DATA STRATEGIST: Ilko Petkov
- HEAD OF TV: Francesca Zazzera
- HEAD TV PRODUCTION HEINEKEN GLOBAL: Mariella Maiorano
- DIGITAL PRODUCER: Martina Trozzi
- TV PRODUCER: Beatrice Pepe
- LE PUB AMS GM/ GLOBAL CLIENT SERVICE DIRECTOR: Eleni Charakleia
- GLOBAL CLIENT SERVICE DIRECTOR: Paola Natellis
- GROUP ACCOUNT DIRECTOR: Elianne Vermeulen
- ACCOUNT DIRECTOR: Codruta Arbore
- ACCOUNT EXECUTIVE: Tinatin Prangishvili
- DIGITAL PROJECT MANAGER: Thiago Tardioli
PRODUCTION
- PRODUCTION COMPANY: HOBBY FILM
- DIRECTOR: RODRIGO SAAVEDRA
- DOP: Pierre de Kerchove
- EXECUTIVE PRODUCER: JOHN GERARD
- PRODUCER 24/7: Mariana Mota
DIGITAL ASSETS
- PRODUCTION COMPANY: HOBBY FILM
- DIRECTOR: Veronica Von Hünefeld
- EXECUTIVE PRODUCER: JOHN GERARD
- PRODUCER 24/7: Mariana Mota
PILLS
- PRODUCTION COMPANY: HOBBY FILM
- DIRECTOR: RODRIGO SAAVEDRA
- EXECUTIVE PRODUCER: JOHN GERARD
- PRODUCER 24/7: Mariana Mota
POST PRODUCTION
- POSTPRODUCTION COMPANY: MPC London
- EXECUTIVE PRODUCER: Dafydd Upsdell
- OFFLINE EDITOR (DIRECTOR’S CUT): Rich Orrick Work Editorial London
- OFF LINE EDITOR: Enrico Munarini
- COLOR GRADING: Matthiew Toullet
- ASSOCIATE CREATIVE DIRECTOR: Gerard Joosten
- EXECUTIVE CREATIVE DIRECTOR: Rico de Lange
- CREATIVE DIRECTOR: Tanya Ponomareva
- ACCOUNT DIRECTOR: Charlotte Grotenhuis
- PROJECT MANAGER: Willemijn de Groot
- PROJECT MANAGER: Lea Degove
- DIGITAL PRODUCER: Vic Krens
- DESIGNER: Jana van der Merwe
- EDITOR: Gerard Milling
- EDITOR: Rocco Tozzi
- POST PRODUCER: Christel Heijmans
- SUPERVISOR POST PRODUCER: Paulo Pennings
POST PRODUCTION – DIGITAL ASSETS
- POST PRODUCTION COMPANY DIGITAL ASSETS: TAG London
- EXECUTIVE PRODUCER: JOe Billington
SOUND STUDIO
- SOUND STUDIO: Grand Central Recording Studio London
- HEAD SOUND ENGINEER: Raj Sehgal
MUSIC PRODUCTION
- MUSIC PRODUCTION COMPANY: Sizzer Music Amsterdam
- MUSIC SUPERVISOR: Michael Bertoldini
- MUSIC PRODUCER: Michael Bertoldini
MUSIC LICENSING
- MUSIC LICENSING: Massive Music Amsterdam
- ORIGINAL SONG: Superstition
KEY VISUALS
- ART BUYER (PRODIGIOUS): Giada Cioffi
- PHOTOGRAPHER: Row Lawson
- PRODUCTION COMPANY: Sfera Production Agency Milano
- EXECUTIVE PRODUCER: Miky Vilardo
