Cheers no Cheers, il brindisi senza alcool di Heineken e Publicis Italia

È con un viaggio a ritroso attraverso la storia che Heineken iniseme a PUBLICIS ITALIA lancia la nuova campagna globale per la sua birra 0.0. Per brindisi all’insegna dell’inclusione.

Un film nei formati 74, 30 e 15 secondi accompagnato da contenuti social, banner, Ooh, Btl e merchandising con una pianificazione che include dall’Australia al Brasile, Usa ed Europa, Italia compresa.

CREDITS:

HEINEKEN

• DIRECTOR GLOBAL HEINEKEN BRAND: Bram Westenbrink
• HEINEKEN COMMUNICATION DIRECTOR: Daniela Iebba
• HEINEKEN GLOBAL COMMUNICATIONS MANAGER: Guilherme De Marchi Retz
• HEINEKEN DIGITAL DIRECTOR: Rob van Griensven
• HEINEKEN GLOBAL DIGITAL PRODUCTION MANAGER: Bram Reukers

PUBLICIS ITALY/LE PUB

• GLOBAL CHIEF CREATIVE OFFICER PUBLICIS WW: Bruno Bertelli
• CHIEF CREATIVE OFFICER: Cristiana Boccassini
• CHIEF CREATIVE OFFICER: Mihnea Gheorghiu
• GLOBAL EXECUTIVE CREATIVE DIRECTOR: Milos Obradovic
• GLOBAL CREATIVE DIRECTOR: Sandra Bold
• ART DIRECTOR SUPERVISOR: Marie Poumeyrol
• ART DIRECTOR: Alex Eftimie
• ART DIRECTOR: Victor Lopez
• SENIOR COPYWRITER: Rux Drilea
• GLOBAL STRATEGY DIRECTOR: Natasha Wallace
• GLOBAL STRATEGY DIRECTOR: James Moore
• GLOBAL DATA STRATEGIST: Ilko Petkov
• HEAD OF TV: Francesca Zazzera
• HEAD TV PRODUCTION HEINEKEN GLOBAL: Mariella Maiorano
• DIGITAL PRODUCER: Martina Trozzi
• TV PRODUCER: Beatrice Pepe
• LE PUB AMS GM/ GLOBAL CLIENT SERVICE DIRECTOR: Eleni Charakleia
• GLOBAL CLIENT SERVICE DIRECTOR: Paola Natellis
• GROUP ACCOUNT DIRECTOR: Elianne Vermeulen
• ACCOUNT DIRECTOR: Codruta Arbore
• ACCOUNT EXECUTIVE: Tinatin Prangishvili
• DIGITAL PROJECT MANAGER: Thiago Tardioli

PRODUCTION

• PRODUCTION COMPANY: HOBBY FILM
• DIRECTOR: RODRIGO SAAVEDRA
• DOP: Pierre de Kerchove
• EXECUTIVE PRODUCER: JOHN GERARD
• PRODUCER 24/7: Mariana Mota

DIGITAL ASSETS

• PRODUCTION COMPANY: HOBBY FILM
• DIRECTOR: Veronica Von Hünefeld
• EXECUTIVE PRODUCER: JOHN GERARD
• PRODUCER 24/7: Mariana Mota

PILLS

• PRODUCTION COMPANY: HOBBY FILM
• DIRECTOR: RODRIGO SAAVEDRA
• EXECUTIVE PRODUCER: JOHN GERARD
• PRODUCER 24/7: Mariana Mota

POST PRODUCTION

• POSTPRODUCTION COMPANY: MPC London
• EXECUTIVE PRODUCER: Dafydd Upsdell
• OFFLINE EDITOR (DIRECTOR’S CUT): Rich Orrick Work Editorial London
• OFF LINE EDITOR: Enrico Munarini
• COLOR GRADING: Matthiew Toullet
• ASSOCIATE CREATIVE DIRECTOR: Gerard Joosten
• EXECUTIVE CREATIVE DIRECTOR: Rico de Lange
• CREATIVE DIRECTOR: Tanya Ponomareva
• ACCOUNT DIRECTOR: Charlotte Grotenhuis
• PROJECT MANAGER: Willemijn de Groot
• PROJECT MANAGER: Lea Degove
• DIGITAL PRODUCER: Vic Krens
• DESIGNER: Jana van der Merwe
• EDITOR: Gerard Milling
• EDITOR: Rocco Tozzi
• POST PRODUCER: Christel Heijmans
• SUPERVISOR POST PRODUCER: Paulo Pennings

POST PRODUCTION – DIGITAL ASSETS

• POST PRODUCTION COMPANY DIGITAL ASSETS: TAG London
• EXECUTIVE PRODUCER: JOe Billington

SOUND STUDIO

• SOUND STUDIO: Grand Central Recording Studio London
• HEAD SOUND ENGINEER: Raj Sehgal

MUSIC PRODUCTION

• MUSIC PRODUCTION COMPANY: Sizzer Music Amsterdam
• MUSIC SUPERVISOR: Michael Bertoldini
• MUSIC PRODUCER: Michael Bertoldini

MUSIC LICENSING

• MUSIC LICENSING: Massive Music Amsterdam
• ORIGINAL SONG: Superstition

KEY VISUALS

• ART BUYER (PRODIGIOUS): Giada Cioffi
• PHOTOGRAPHER: Row Lawson
• PRODUCTION COMPANY: Sfera Production Agency Milano
• EXECUTIVE PRODUCER: Miky Vilardo