Cheers no Cheers, il brindisi senza alcool di Heineken e Publicis Italia

 Cheers no Cheers, il brindisi senza alcool di Heineken e Publicis Italia

È con un viaggio a ritroso attraverso la storia che Heineken iniseme a PUBLICIS ITALIA lancia la nuova campagna globale per la sua birra 0.0. Per brindisi all’insegna dell’inclusione.

Un film nei formati 74, 30 e 15 secondi accompagnato da contenuti social, banner, Ooh, Btl e merchandising con una pianificazione che include dall’Australia al Brasile, Usa ed Europa, Italia compresa.

CREDITS:

HEINEKEN

  • DIRECTOR GLOBAL HEINEKEN BRAND: Bram Westenbrink
  • HEINEKEN COMMUNICATION DIRECTOR: Daniela Iebba
  • HEINEKEN GLOBAL COMMUNICATIONS MANAGER: Guilherme De Marchi Retz
  • HEINEKEN DIGITAL DIRECTOR: Rob van Griensven
  • HEINEKEN GLOBAL DIGITAL PRODUCTION MANAGER: Bram Reukers

PUBLICIS ITALY/LE PUB

  • GLOBAL CHIEF CREATIVE OFFICER PUBLICIS WW: Bruno Bertelli
  • CHIEF CREATIVE OFFICER: Cristiana Boccassini
  • CHIEF CREATIVE OFFICER: Mihnea Gheorghiu
  • GLOBAL EXECUTIVE CREATIVE DIRECTOR: Milos Obradovic
  • GLOBAL CREATIVE DIRECTOR: Sandra Bold
  • ART DIRECTOR SUPERVISOR: Marie Poumeyrol
  • ART DIRECTOR: Alex Eftimie
  • ART DIRECTOR: Victor Lopez
  • SENIOR COPYWRITER: Rux Drilea
  • GLOBAL STRATEGY DIRECTOR: Natasha Wallace
  • GLOBAL STRATEGY DIRECTOR: James Moore
  • GLOBAL DATA STRATEGIST: Ilko Petkov
  • HEAD OF TV: Francesca Zazzera
  • HEAD TV PRODUCTION HEINEKEN GLOBAL: Mariella Maiorano
  • DIGITAL PRODUCER: Martina Trozzi
  • TV PRODUCER: Beatrice Pepe
  • LE PUB AMS GM/ GLOBAL CLIENT SERVICE DIRECTOR: Eleni Charakleia
  • GLOBAL CLIENT SERVICE DIRECTOR: Paola Natellis
  • GROUP ACCOUNT DIRECTOR: Elianne Vermeulen
  • ACCOUNT DIRECTOR: Codruta Arbore
  • ACCOUNT EXECUTIVE: Tinatin Prangishvili
  • DIGITAL PROJECT MANAGER: Thiago Tardioli

PRODUCTION

  • PRODUCTION COMPANY: HOBBY FILM
  • DIRECTOR: RODRIGO SAAVEDRA
  • DOP: Pierre de Kerchove
  • EXECUTIVE PRODUCER: JOHN GERARD
  • PRODUCER 24/7: Mariana Mota

DIGITAL ASSETS

  • PRODUCTION COMPANY: HOBBY FILM
  • DIRECTOR: Veronica Von Hünefeld
  • EXECUTIVE PRODUCER: JOHN GERARD
  • PRODUCER 24/7: Mariana Mota

PILLS

  • PRODUCTION COMPANY: HOBBY FILM
  • DIRECTOR: RODRIGO SAAVEDRA
  • EXECUTIVE PRODUCER: JOHN GERARD
  • PRODUCER 24/7: Mariana Mota

POST PRODUCTION

  • POSTPRODUCTION COMPANY: MPC London
  • EXECUTIVE PRODUCER: Dafydd Upsdell
  • OFFLINE EDITOR (DIRECTOR’S CUT): Rich Orrick Work Editorial London
  • OFF LINE EDITOR: Enrico Munarini
  • COLOR GRADING: Matthiew Toullet
  • ASSOCIATE CREATIVE DIRECTOR: Gerard Joosten
  • EXECUTIVE CREATIVE DIRECTOR: Rico de Lange
  • CREATIVE DIRECTOR: Tanya Ponomareva
  • ACCOUNT DIRECTOR: Charlotte Grotenhuis
  • PROJECT MANAGER: Willemijn de Groot
  • PROJECT MANAGER: Lea Degove
  • DIGITAL PRODUCER: Vic Krens
  • DESIGNER: Jana van der Merwe
  • EDITOR: Gerard Milling
  • EDITOR: Rocco Tozzi
  • POST PRODUCER: Christel Heijmans
  • SUPERVISOR POST PRODUCER: Paulo Pennings

POST PRODUCTION – DIGITAL ASSETS

  • POST PRODUCTION COMPANY DIGITAL ASSETS: TAG London
  • EXECUTIVE PRODUCER: JOe Billington

SOUND STUDIO

  • SOUND STUDIO: Grand Central Recording Studio London
  • HEAD SOUND ENGINEER: Raj Sehgal

MUSIC PRODUCTION

  • MUSIC PRODUCTION COMPANY: Sizzer Music Amsterdam
  • MUSIC SUPERVISOR: Michael Bertoldini
  • MUSIC PRODUCER: Michael Bertoldini

MUSIC LICENSING

  • MUSIC LICENSING: Massive Music Amsterdam
  • ORIGINAL SONG: Superstition

KEY VISUALS

  • ART BUYER (PRODIGIOUS): Giada Cioffi
  • PHOTOGRAPHER: Row Lawson
  • PRODUCTION COMPANY: Sfera Production Agency Milano
  • EXECUTIVE PRODUCER: Miky Vilardo
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